Creative Services

inLighten's iDesign Group provides custom-developed promotional content from full-motion video commercials and audio spots, to paper posters, tent cards and flyers. From concept, copy writing and design, to production and delivery, an integrated promotional package can be created to meet your specific needs. When ease and efficiency are key, the iDesign Group maintains a media library with thousands of ready-to-use, industry-specific video and audio promotions, announcements and graphics which can be customized to meet your specific needs.

Custom Video Creative

Broadcast-ready video production
Customizable video templates
Custom graphics and animation
Custom multimedia projects

Custom Audio Creative

Broadcast-ready audio production
Music
Voiceovers & narration
Custom audio projects

Client Content Support

Video & audio revisions
Full editing services
File conversion & fulfillment
Project coordination

Print Support

Design & layout
Production & printing
Fulfillment services

inLighten has compiled client-based research collected during a series of bank branch intercept studies performed 4 months after installation to determine the effectiveness of inLighten’s digital signage merchandising and communication solutions. The research measured Viewership Development success when utilizing inLighten iTV^™ news programming integrated with client ads, Viewer Ad Recall, Service Quality Performance and Sales Activity.

Viewership Development

The research showed that viewership penetration, when client messages were combined with inLighten’s iTV news programming, grew to 98.1% after four months. Over 65% of viewers indicated that they spend nearly all their time watching the program – and some 86.8% said they spend more than half their time in the office watching.

inLighten Methodology: inLighten delivers superior viewer participation by employing a proprietary formula for news and information programming that includes demographic and behavioral modeling, world-class news sources, industry-sensitive filtering and rigorous editorial oversight.

Ad Recall

The research showed that the high level of viewership occurred not only with news content but translated to an 92.9% Ad Recall rate among viewers. Over 50% said they recalled three or more unique products (announcements) and 83.4% indicated they recalled two or more.

inLighten Methodology: inLighten applies a proprietary blending algorithm to combine client content with inLighten’s specialized iTV news programming in a way that maximizes viewer exposure on each visit and powerfully ingrains client messages across multiple visits.

Service Quality

The research showed that viewers on average believed that service speed was 43% faster than before the inLighten digital signage solution was implemented.

inLighten Methodology: When high-value news and information is perfectly integrated with client messages in a seamless programming mix, it becomes an expected part of the viewer’s experience on every visit – replacing judgments about service speed or efficiency and creating a perception of improved service quality.

Sales Activity

The research showed that five times the number of branch customers made product and service inquiries (34.5% vs 6.2%) than before inLighten digital signage was installed.

inLighten Methodology: When a proven methodology for viewership development built around specialized, high-quality news and information programming is combined with a highly-effective model for maximizing message exposure, viewers become both better informed about current offers and more comfortable with their visit, resulting in a dramatically increased willingness to extend their visit and ask about products and services that can help solve their problems, manage their lives and work toward achieving their dreams.